During my internship at Binance, I worked on designing and optimizing internal systems that power day-to-day operations across departments. My work spanned four key platforms — Social Media Management, Approval, HR and Compliance System — where I focused on improving usability, streamlining workflows, and delivering scalable design solutions in close collaboration with product managers and engineers.
Role
Company
Duration
Deliverables
Bifrost (Product owner)
Binance's Social Media Management System
Bifrost's Alert Board enables teams to monitor brand sentiment in real time and respond to potential PR crises before they escalate. When negative sentiment is detected across platforms, users can instantly create categorized alerts to coordinate a response, gather actionable feedback, or flag issues for product improvement.
As the lead UI/UX designer on this feature, I owned the end-to-end alert creation flow — from mapping user needs with the PM to designing multiple alert types and iterating on message format options. I delivered several design variants for the alert creation interface, balancing clarity and speed so users could act on issues with minimal friction.
Option A
Option B
I redesigned the Bifrost logo to give the system a distinct identity — differentiating it from other Binance internal tools that commonly share yellow-dominant branding and similar "B" iconography. The result is a fresh, eye-catching mark that reflects Bifrost's role as Binance's social media management platform, which I implemented directly into the system UI.
Option A
Vega
Approval System
Vega's AI Assistant helps employees submit approval requests and resolve FAQs through a natural, conversational interface — reducing friction in Binance's internal approval workflow. I supported senior designers on this project, contributing to the mobile version of the experience and the assistant's visual design.
Mobile UI/UX Design Screens:
BHR
HR System
I supported senior designers in the UI revamp of BHR, Binance's internal HR system. My contributions included resolving 10+ design tickets, participating in 2 UI reviews to ensure consistency and adherence to design standards, and creating new components to support the updated design system.
